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Olfactive Studio

Olfactive Studio

Olfactive Studio

Olfactive Studio

Olfactive Studio is an encounter between contemporary artistic photography and perfumery; between the eye and the nose. Olfactive Studio is at the crossroads of a photographic studio and a perfume design studio. This is the first time ever that perfumers have teamed up with photographers to draw inspiration from their oeuvres. They sense the images to capture their essence. Photography and perfume capture the moment and rekindle the memory of past experiences. Imagining a sensorial, intimate, and poetic relationship between images and scents is to reconcile temporal spaces.

«Perfumer’s proofs» are born out of the perfume creator’s emotions invoked by the picture and have proved to be authentic and original olfactory creations. They take us from a world where perfumes are harvested to one where time is captured. Together, talented perfumers and photographers have created Autoportrait, Chambre Noire, and Still Life. Elegant and unconventional modernity emanates from this wonderful alchemy.

 

 

Olfactive Studio designs an exceptional olfactory world with a powerful and distinctive personality; a world of intuitions and emotions; a world designed for women, men, and all others. The perfumes are angels; they have no gender, but they have a soul. An olfactive and collective studio is born. Inside it, just like children, we are free to sniff images in motion. Olfactive Studio was born out of a desire to create a resolutely avant-garde and modern niche brand of perfumes, anchored in its century, and toned down with a tradition at times oppressive and dull that cultivates secret. Olfactive Studio is the first collection of perfumes that gives curious and passionate Internet users a step-by-step glimpse into the behind-the-scenes of perfume creation as well as a voice on artistic choices, making them the ambassadors of the brand.

Initially established around the «Blog for the fragrance that doesn’t (yet) exist!» on Facebook, the 4,000 member strong community is gathered online. The original manifesto launched on Facebook in February 2010 states: «Take part in the creation of an intuitive, creative, artistic, unique niche brand of perfumes, with a powerful personality, and the polar opposite of perfumes brands launched with run-of-the-mill marketing campaigns. You can share your ideas and opinions, comment on proposals and artistic choices, and interact with the art director via the Facebook fan page.

Olfactive Studio is a collaborative and participatory project that will give birth to a new generation of perfumes.» All the phases of the project were discussed at length on line, from the choice of the concept to the name of the brand, and the names of the first three perfumes, as well as the design of the bottle and the packaging. The creation of fragrances has gone from being a virtual project to reality thanks to «olfactory encounters» with the community.

Here are some of Olfactive Studio’s Founding Principles:

«Respect for perfumers: A perfumer is an artist who is at his or her best when creating fragrances for himself or herself, without instructions or marketing constraints. Would we ask a painter to alter his painting to make it fit in with our living room? Let’s value the «perfumers’ proofs»; those unaltered perfumes.

«An authentic olfactory concept: original, neversmelled- before olfactive creations, with strong personalities, made with beautiful raw materials (natural raw materials are given preference), and, without price constraints! We prefer to invest in the quality of raw materials rather than in advertising.»

«Creativity and surprise rule! There is no infallible method to predict the success of a fragrance, but cohesion is not a guarantee of success. Enjoy the unconventional and the unusual between the bottle, the perfume, and its image!» Hurray to artistic intuition, pleasure, the desire to create, quality, and generosity!

 




The Essenza Nobile Advent Calendar 2016

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