The story begins just outside London, in an enchanted garden in the English town of Radlett. There in that garden grew a bewildering range of plants, herbs and flowers that its owner put to good use, making oils and lotions with which to care for her family’s hands and nails. The years go by, but Natasha Dillon never forgets her grand aunt’s garden or the wonderful, healing unguents that came out of it. Noticing the harsh, drying effect of UV nail gel on her nails, Natasha wondered if there was some way to harness the healing power of her grandmother’s garden and the natural way of treating dry skin and brittle nails. It was this thought that inspired her to revive the old family recipes and start a business centering around them.
Infusing the family remedy, now known as Florium Complex into both nail care and color products, Natasha worked hard to create LONDONTOWN, the first and only nail treatment and color line that works synergistically to improve nail quality and manicure length with every application.
LONDONTOWN’s groundbreaking Florium Complex formula has quickly grown a celebrity following and become a celebrity stylist and beauty editor favorite. With a modern sophisticated concept in mind, the company combines nail care science with the restorative properties of Britain’s rapeseed flower oil, evening primrose oil, chamomile, cucumber and other essential vitamins to deliver products that go beyond the surface and provide care to the entire nail.
The collection is divided into nail polishes (LAKUR) and nail care products (KUR).