Arab culture is famed worldwide for its sense of hospitality and generosity. The old desert traditions of offering guests something to eat, drink, and scent themselves with is still present today in each private home you enter, whether it be a high rise apartment in a big city, or a simple farmhouse in a country village. An assortment of aromas will greet each guest upon entering – barkhour incense wafting through the air, freshly ground coffee beans, sweet roses, oud resin, and often, the sticky honeyed delights of Middle Eastern desserts and cookies. This spirit of hospitality lies at the center of the brand ANFAS, a word which in Arabic means both “dipping into” and to “inhale”. Dip into the welcoming world of Anfas and inhale the exotic delights the brand has to offer you, as an honored guest.
The founder, Asim Al Qassim was the first certified perfumer in the Arab Emirates. Constant exposure to music, art, literature, and culture turned this enthusiastic young man into an aesthete with a firmly modern but also traditional sense of style. He oversees each detail of the line, from the scent to the bottle design, which boasts a motif of palm leaves, symbolizing the sun, and a blossoming flower, which symbolizes the welcome extended to each honored guest.