Initially established around the «Blog for the fragrance that doesn’t (yet) exist!» on Facebook, the 4,000 member strong community is gathered online. The original manifesto launched on Facebook in February 2010 states: «Take part in the creation of an intuitive, creative, artistic, unique niche brand of perfumes, with a powerful personality, and the polar opposite of perfumes brands launched with run-of-the-mill marketing campaigns. You can share your ideas and opinions, comment on proposals and artistic choices, and interact with the art director via the Facebook fan page.
Olfactive Studio is a collaborative and participatory project that will give birth to a new generation of perfumes.» All the phases of the project were discussed at length on line, from the choice of the concept to the name of the brand, and the names of the first three perfumes, as well as the design of the bottle and the packaging. The creation of fragrances has gone from being a virtual project to reality thanks to «olfactory encounters» with the community.
Here are some of Olfactive Studio’s Founding Principles:
«Respect for perfumers: A perfumer is an artist who is at his or her best when creating fragrances for himself or herself, without instructions or marketing constraints. Would we ask a painter to alter his painting to make it fit in with our living room? Let’s value the «perfumers’ proofs»; those unaltered perfumes.
«An authentic olfactory concept: original, neversmelled- before olfactive creations, with strong personalities, made with beautiful raw materials (natural raw materials are given preference), and, without price constraints! We prefer to invest in the quality of raw materials rather than in advertising.»
«Creativity and surprise rule! There is no infallible method to predict the success of a fragrance, but cohesion is not a guarantee of success. Enjoy the unconventional and the unusual between the bottle, the perfume, and its image!» Hurray to artistic intuition, pleasure, the desire to create, quality, and generosity!