Soft Perfumes by Sabé Masson – the next generation perfumery
Sabé Masson creates new formulas of the next generation perfumery: More innovative, more conscious, responsible and respectful. This is the birth of a new Product Category : Le Soft Perfume®, linking the art of fine perfumery, to beauty, respectful of skins.
Sabé Masson was born in Paris, inspired by the Jardin des Plantes and the Grande Galerie de l’Evolution, in Paris’ latine neighborhood. The brand has created a very special category of perfume suited to the sensitive skin concerns and interests of a new generation of perfume wearers, called Le Soft Perfume.
Le Soft Perfume is a concept that links the love of great fragrance to the need for quieter, softer, and more skin-kind ways of scenting oneself, such as through the use of pampering solid perfumes and gentle eaux. In a way, Le Soft Perfume is a concept or a new way of doing things in perfumery; a way to link fragrance and skincare. The brain and creative director of Maison de Parfum Sabé Masson and its new concepts is Isabelle Masson-Mandonnaud, whose personal credo and driving principle behind the brand is: Always innovate, to always offer the best, for us, our skins, and our well-being.
All perfumes in the range, whether they be solid or liquid, adhere to the aim of the brand, which is to unite the luxury of fine perfumery to innovation and art, using only planet-friendly materials and ecologically sustainable materials. The liquid perfumes – the eaux de parfum – are all free of alcohol and surfactants. In 2018, the 5gr solid perfumes were introduced, all of which are 100% vegan and planet-friendly. The perfume solids are made with shea butter as a base, tiare oil, mango butter, and tamanu oil. Each tin of solid perfume is good for 300 applications. Each Soft Perfume has a concentration of 10 % of fragrance.
