Guerlain

Brand Portrait: Guerlain 

There are perfume manufacturers - and there is Guerlain, the perfumer. More than 626 fragrances have been created since the Company was founded in 1828 by Pierre-Francois-Pascal Guerlain. This Perfume and Vinegar manufacturer laid down a golden rule that still holds good today.

Unforgettable fragrances that define the ultimate in quality-only perfection can be good enough for Guerlain. Which explains why its products are so enduring.

Perfume creates a glimpse of a dream in our most lucid thoughts. For a fragrance to be great, it must first and foremost be original and easy to remember, have a harmonious volume, a lasting effect, a personality, clarity and strength. You might say it is developed like a symphony. Just like a musician who has to know the notes before harmonising the chords, the perfumer has to memorise the different olfactory notes and their combinations. This search for fragrances is endless, since nature itself offers and innumerable choice. But a perfume can never be considered as a simple mixture, it is a composition that can become a genuine work of art.

L?art & La Matière Collection

2005 was the year in which Guerlain?s exclusive and extraordinary perfume collection L'Art et la Matière was born. The idea behind these noble fragrances was to exalt and celebrate the most exceptional of raw materials in the world. Each Eau de Parfum in the collection has an "overdose" of a very specific raw material that has been balanced with other elements to attain the status of a true work of art. Each charming fragrance in the collection contains within itself a series of contrasts and tensions, the interplay between which give rise to powerful emotions and feelings in the wearer. Unusual, beautiful, and moving compositions.