Jusbox Perfumes - Icon Collection - Beat Café
"1962 - I wish I could have been there: I can feel the excitement of a new era with a changin' that was born among leather couches, spirits and tobacco, intoxicated by the sound of his music." - V-Monkeys
The Fragrance
For Beat Café, Dominique Ropion has played with a leathery spice accord that's as warm as Bob Dylan's music. In tribute to the cafes frequented by the Beat Generation, his melody is composed with top notes of cognac, black pepper and coriander, heart notes of tobacco and black leather and base notes of vetiver and cedar wood.
The Inspiration
The early sixties mark a turning point in history. While war rages around the world, the youth starts to rally against the blind violence and oppression of an establishment it can no longer tolerate. The Beat Generation composed of a group of authors whose literature explores and influences American culture in the post-World War II era finds its voice in Bob Dylan's music. His bluesy melodies tinged with vitality, a rich and direct timbre, spread their message of freedom from the USA to Europe. Poet, writer and underground singer, he starts his career with amazing cafe performances. Back then cafes have become mythical meeting points where the younger generation come together to build a counter-culture through music, poetry, politic, literature and fashion. A scentof revolution hangs in the air, saturated with tobacco, spirit and leather exuded from the couches where this rebel generation sits imagining a new order till the break of dawn.
The Packaging
Everything in the world of JUSBOX is inspired by music, even the packaging. The squared, modern, elegant, ergonomic bottle is a 78 ml to pay homage to the first phonographic disc that was 78 rpm. On its top, the cap celebrates the most well known auditory mean in the history of music: the vinyl. The rigid soft touch box is similar as shape and opening to a CD box. Inside you will find a leaflet that explains the inspiration and mood of each perfume.
Made in ITALY with PASSION.
