Jusbox Perfumes - Icon Collection - Micro Love
"1993 - Huge screens enlighten the crowd and wash our brain: the world is connected, electricity and love are in the air!" - V-Monkeys
The Fragrance
For Micro Love, Dominique Ropion has played with a musk, ozonic accord, in homage to the Zoo TV Tour. The fragrance is electric, abstract, aerial.
The Inspiration - 90s Icon - U2
The nineties project us into the future. We enter the era of technology. The microchip is king, acting as the heart and brain of all data centres. TV, computers, mobile phones, anything and anyone is instantly accessible in a single click. The channel-hopping generation is born. It consumes information with every breath. A frenzy of images and sounds hard to process leads to saturation and blurs the boundaries between reality and fiction. In this noise, a band imposes itself as the voice of this generation. U2, a robotic name for this band that embraces technology into their musical journey. U2 sacralises the alliance of machines and humans. A turning point in the history of the band, the Zoo TV tour in 1992/93 encapsulates that love for technology through massive wall projections, as well as its dangers. Everything is a matter of balance. Hence the name we've chosen that pays homage to this alliance of humans and technology: Micro Love, complete with its own symbol, a microchip with a heart at the centre.
The Packaging
Everything in the world of JUSBOX is inspired by music, even the packaging. The squared, modern, elegant, ergonomic bottle is a 78 ml to pay homage to the first phonographic disc that was 78 rpm. On its top, the cap celebrates the most well known auditory mean in the history of music: the vinyl. The rigid soft touch box is similar as shape and opening to a CD box. Inside you will find a leaflet that explains the inspiration and mood of each perfume.
Made in ITALY with PASSION.
