Fedua is a brand inspired by one family’s desire to wring out of life the most color and joy that it could! Originally founded by the current CEO’s grandparents, each successive generation of the family was encouraged to go out into the world and experience life to the max. The current CEO travelled to Morocco, where the vast landscapes of intense blue skies, terracotta huts, and local women wrapped in colorful ethnic shawls left a deep and lasting impression.
Fedua is a reflection of family values, a bastion of modern Italian design, fused with an old-world respect for the cultures of our immense and varied planet. Fedua believes that great design, art, and of course, color can bring joy into your life.
The Nail Varnishes by Fedua
Ultimate Gel Effect
The special formula, when exposed to sunlight, has the effect of “curing” the color on the nail and setting it firmly in place, creating a high-gloss effect that will blow your socks off! Your manicure lasts longer and is more resistant to chipping.
· 100% easier application than professional gel jobs
· Quick-drying and exceptional coverage
· Unique high definition gloss and shine
Safety, Ecology, & Ethics
Fedua nail products are free from toulene, formaldehyde, phthalates, camphor, and DBP, making them a safe and ecologically-viable option. No Fedua products are tested on animals.