Nejma - Koeptys
KoEptYs is the result of an unusual encounter between niche perfumery and rapper scene. Marie-Lise Bischoff, founder of Nejma, met the rapper Booba some time ago. With his style influenced by African American gangsta and hardcore rap, Booba is one of the most successful French rappers.
The star rapper, who nowadays lives in Miami, is not only the owner of his own fashion and music label, but also a lover of luxury perfumes. With the aim to create his own perfume, one day he became aware of Marie-Lise Bischoff and Nejma. In the course of a personal meeting, he sniffed the whole Nejma range - and one thing lead to another: he fell in love with the fragrance NEJMA N ° 7, began to wear it ... and the perfume queen and the rap king liked each other immediately. The extraordinary meeting brought forth a joint project in which street art and haute perfumery met - and inspired each other.
The cryptic name of the perfume is derived from the Latin motto on the back of the US seal, "Annuit C?ptis". The capital letters "E" and "Y" refer to the real name of rapper Booba, Elie Yaffa.
In KoEptYs, spicy notes of pepper, cinnamon and heavenly incense flow into a heart of jasmine and lily of the valley, violet leaves and sandalwood. In the dry-down, fine aromas of benzoin and patchouli are washed around by streams of delicious vanilla and coconut milk.
A rich, multi-faceted fragrance that plays virtuously with instincts ? a perfume as powerful as its muse.