Olfactive Studio - Flash Back In New York
Flash Back in New York is the second fragrance, after Still Life in Rio, to choose a city and its architecture as a point of departure, which strike a pose, long enough for the fragrance to be created. The approach is a testimony of affection. To evoke the essence of New York, through a perfume no less, one must love it madly and have created many a memory there (to be precise). Perfumer Jérôme Epinette, working for the first time with Olfactive Studio, lives and works in the city. Photographer Vivienne Gucwa, whose image graces the bottle never fails to reveal through her lens that certain New York je ne sais quoi, somewhere between the Brownstones and the buildings, the soul that belongs to New York alone. It is in the wake of a snowy avenue, bathed in a warm nocturnal light, an illuminated Chrysler Building just visible in the distance, where Flash Back in New York gets its bearings. Its composition pays perfect tribute to this city that stops for nothing, even the fiercest of blizzards. New York is like fire under ice, and demands a composition fitting its excessiveness, its astonishing possibilities. New York combines emotions and heightens them, with a taste for play and a sense of daring. Flash Back in New York is a fine likeness, penetrated with strong notes that give it a singular presence, one that lingers in the memory. A perfume of contrasts for a land that asserts its perpetual differences, to be experienced with neither precaution nor pretext. Dizzying." - reads a note from the brand.