Brand Portrait: Onyrico
Timeless Emotions
CONCEPT
Onyrico means ?world of dream?, that the creators wish to manifest with our perfumes, a daydream without limits of space and time. Onyrico would like to express the pleasure of beauty and refined, which is manifested in the attention to detail and endless nuances: the true luxury has been always represented by time, this is the most important ingredient of Onyrico. Each fragrance explores time and space through the history of some great characters, chosen from famous Italians who have created works of extraordinary talent and beauty.
VISION
Art can exist on Earth just through man?s works: and perfume is art. Onyrico is a perfumed tribute to the Italian genius which has given beauty to the world over centuries. The first edition of perfumes is born from the desire to affirm the joyful pride of being Italian; and because we believe in the Italian talent, we wanted our fragrances were interpreted only by great Italian perfumers. Onyrico is a fitting tribute to Italy, to his emotions Timeless.
ABOUT THE CREATORS - EMILIA E GIORGIO
Onyrico is made of the same stuff as the dreams of Emilia Armida Chinigò and PierGiorgio Biella. The stories of Emilia and Giorgio are made of freedom and independence ? she is creative, with a suitcase full of bright dreams and he is a successful entrepreneur looking for a new passion. She is the heart and he is the wings of this dream. From their meeting borns Onyrico ? the first brand of Niche and Co., a free and independent House that gives substance to the dreams of those who have the courage and talent to dare, just like the Italian geniuses reverently celebrated by Onyrico. Onyrico is an unconventional perfume business, born as an expression of freedom and independence. It couldn?t be otherwise. Onyrico is made without creative or material limits, as a large white canvas on which these dreams come true. Onyrico is the story of a dream, a fairy tale that has become reality, it?s the dream of the Italian geniuses? dreams, who have left indelible marks in the history of Man.
