For the first class passengers on board the Titanic, Erolfa was placed in all the Luxury cabins as a welcome gift. On 10th April 1912 the luxury steamer started from the English port of Southampton on its maiden voyage to New York. It was at the time the largest ship ever built and its unparalleled luxury was as extravagant as its passenger list: John Jacob Astor, possibly the richest man in the world at that time, or the married couple Straus, founders of the department store "Macy's " in New York. It was the ambition of the experienced captain John Edward Smith, on this maiden voyage to win "The Blue Band" for the fastest Atlantic crossing. Therefore the captain did not let the relatively high speed of 22 knots (41 kilometres per hour) throttle even after receiving a pack ice warning. How the story ended in 1912, we all know... even to this day there are dozens of the flacons resting on the sea-bed south-east of Newfoundland. 80 years later this Titanic fragrance has been launched again and has received a new name: Erolfa. It was baptized by Olivier Creed in honour of his family: his son Erwin, his daughter Olivia and his wife Fabienne. There is a soul partnership between the fragrance Erolfa and the Titanic: One finds "The Blue Band" as a symbol for aspiring endeavour not only on the blue cap of the Flacons, but also in the precision of this fragrant creation. Chords from kelp and sea- algae kidnap one's senses to the heart of the Atlantic and give an idea of his infinite width and incalculability.
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