Gritti

Gritti: luxury, intoxication and travel adventures

The 16th century was the great time of Alvise Gritti, merchant, politician and adventurer by trade. Venice, Constantinople and Hungary were the great stations of his life and activity. The son of a grain merchant and diplomat from Istanbul, he preferred to trade with Venice - and shipped all kinds of goods there, such as saffron, wine, tin, clothing and precious stones. This resulted in a considerable fortune, to which extravagant pieces of clothing and jewelry as well as a luxurious palazzo with extensive gardens - in which lavish parties were celebrated at the time - testified. The Gritti perfume series captures that attitude to life of intoxication and travel adventures, lavish luxury and fragrant trade goods in fragrances that are as noble as they are intoxicating.