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Ex Nihilo Paris


Brand Portrait: Ex Nihilo Paris

At least the Latin speaking folks immediately know what we are talking about here: “Ex Nihilo” is Latin for “out of nothing”.

A divine act of creation

Out of nothing - that is reminiscent of a divine act of creation, as it is already known from ancient mythology. In the Bible, for example, it says: “I ask you, my child, look at heaven and earth; see everything there is and realize that God created it out of nothing ”.(2 Makkabäer 7, 28).

Known from theology, philosophy ...

The „creatio ex nihilo“,", ie the "creation out of nothing", is a term that was previously known in theology and philosophy as well as in natural science (big bang theory). For example, the famous physicist Stephen Hawking once postulated that the universe “created itself out of nothing”.

... and perfumery

It is precisely on this point that many sober scientists and faithful theologians seem to be unusually unanimous. Somewhat new, however, is that “creatio ex nihilo” or “creation out of nothing” is also a concept in perfumery. A little more precisely: at a Parisian perfume label. Its name: Ex Nihilo.

The company was founded in 2013 by a young trio in Paris with a great passion for creating something new and for breaking new ground.

The declared aim of the brand:

To create “an alternative to stereotyped luxury products”.

The tools:

Noble craftsmanship and raw materials of the highest quality.

The inspiration:

On the one hand the creative spirit of the avant-garde - on the other hand the proverbial French sophistication.All of these things flow into every perfume by Ex Nihilo and form a unique work of art.

As if "out of nothing" ...

... the perfumes of the Parisian fragrance house are created. Fascinating fragrances are created there, which, free from any restriction, arise from the creative fantasies of Ex Nihilo.

With a carte blanche, i.e. a creative blank power of attorney, the company's founding trio (Sylvie Loday, Olivier Royère and Benoît Verdier) gives the perfumers who work for them the greatest possible creative freedom.

With this method, the creative perfume designers - unlike at most other firms in the industry - have a completely free hand to create something really extraordinary: perfume masterpieces of a new generation.

The only constants in the creative process, which is above all sets of rules, are the consistent use of select raw materials and absolute trust in the competence of the creative minds.

Equipped with this concept and unlimited olfactory means, twelve perfumers - among them Quentin Bisch (Fleur Narcotique, Fleur Narcotique Blossom, Fleur Narcotique Rose de Mai et al.), Jordi Fernández (Brompton Immortals, The Hedonist et al.) and Olivier Pescheux (Oud et al.) create breathtaking fragrance creations whose content and unique flair run like a fine silver lining through the Ex Nihilo collections.

The eau de parfum

At Ex Nihilo only the best raw materials go into the perfume - regardless of the cost. There are many highlights; iconic, for example, is the perfume Fleur Narcotique with its “narcotic” overdose of floral notes and its sequels Fleur Narcotique Blossom and Fleur Narcotique Rose de Mai, launched in 2021.

The DNA of the house

Given all the creative freedom for the perfume virtuosos, there is still something like a typical “DNA” of the Parisian perfume manufacturer. This is also reflected in their perfume: characteristic of the unisex perfume creations is the immediate “addiction factor”, paired with sometimes surprising twists and turns, a sensitive sensuality and a long-lasting sillage.

Avantgarde als Inspiration - The brand realizes the unconventional nature of its perfumes from a return to the creative pioneering spirit of the French avant-garde. Following the ethos of overriding previously applicable rules, breaking their chains and daring to push the limits of what is feasible with exclusive perfume raw materials, an innovative approach based on artistic collaboration arises.

The word “avant-garde” already says it: Avant-gardists stand in the front row, are the spearhead and cause of the things that are to come. The avant-garde is characterized by a radical will to break with conventions of the past in order to make other ideas and new visions a reality in the world. Avant-gardists experiment and disturb with pleasure, cross existing boundaries to conquer unknown territory and new horizons.

The spirit of the avant-garde

The word “avant-garde” already says it: Avant-gardists stand in the front row, are the spearhead and cause of the things that are to come. The avant-garde is characterized by a radical will to break with conventions of the past in order to make other ideas and new visions a reality in the world. Avant-gardists experiment and disturb with pleasure, cross existing boundaries to conquer unknown territory and new horizons.

From subversive provocation to bold utopia: Hardly anything is impossible in the world of the avant-garde.

The collections

Perfume rises boldly, created for a sensual, exclusive journey. The design is elaborate to the smallest detail and rounded to perfection. The flacons show the symbolism of the house as well as classic graphic elements of Art Deco in form, emblems and caps. Ex Nihilo presents its perfume creations with the collections:

  • Signature Collection,
  • Initial Collection,
  • Les Interdites Collection,
  • Iconoclaste Collection,
  • Babylone Collection,
  • Visionnaire Collection and
  • Sublime Essences Collection

The company sells its progressive perfume range exclusively in its Parisian store and in selected sales outlets in various big cities.

352 Rue Saint-Honoré

The headquarters and flagship store at number 352 on Rue Saint-Honoré in the heart of Paris is characterized by selected design and dominated by Vibrant Blue, the house's signature blue. An artfully created oasis of fragrant aesthetics is presented here.

 

Exclusively made fragrance vases enable you to experience the Ex Nihilo perfume ritual without tiring your nose.

An osmologue, also developed by Ex Nihilo, weighs and blends with the highest precision (in a reduced version also in other selected stores) perfumes made from individual ingredients at the customer's request. In addition to the classic Ex Nihilo creations, you can also create your own, tailor-made perfume.

Ein ebenfalls von Ex Nihilo entwickeltes Osmologue wiegt und vermengt (in verkleinerter Version auch in anderen ausgewählten Stores) mit höchster Präzision auf Wunsch der Kunden aus individuellen Ingredienzien erstellte Parfums. So lässt sich neben den klassischen Ex Nihilo Schöpfungen auch ein ganz eigenes, maßgeschneidertes Parfum erschaffen.

Eine Oase duftender Ästhetik

Founded in 2013, the company now looks back upon multiple nominees and award-winning fragrances designed by twelve extraordinary perfume composers.

The interplay of exquisite raw materials with creative innovation is a concept proving its success with every Ex Nihilo creation, from the perfume recipe to the design.

Created ... out of nothing.

____________________________

Essenza Nobile - website, online shop, ...

Order perfume by Ex Nihilo in our online shop Essenza Nobile now! Just register on our website, choose your perfume items and add them to the shopping cart. Free of shipping costs for orders with a minimum value of 50 euros (shipping within Germany).

... and customer service

Our customer service team will be happy to answer your questions about perfume, offer you help with the ordering process or receive your feedback.

Ex Nihilo Paris - at a Glance

Ex Nihilo - out of nothing - the perfumes of the Parisian fragrance house of the same name are created. Here, fascinating fragrances are born that spring from Ex Nihilo's creative fantasies, free of any restrictions. With a Carte Blanche, Sylvie Loday, Olivier Royère and Benoît Verdier, the founders of the house, allow the perfumers working for them the greatest possible creative freedom. The only constants in the creative process, which transcends all rules and regulations, are the consistent use of selected raw materials and the absolute trust in the competence of their creators. Equipped with this concept and unlimited olfactory resources, twelve perfumers, among them Jordi Fernández and Louise Turner, Natalie Cetto and Olivier Pescheux, design breathtaking fragrance creations whose unique flair runs through Ex Nihilo's collections like a fine silver lining.

Ex Nihilo realises the unconventional nature of its fragrances from a return to the creative pioneering spirit of the French avant-garde. Following the ethos of suspending previously valid rules, breaking their chains and venturing to the limits of what is possible - perhaps even beyond them - with exclusive perfume raw materials, an innovative approach characterised by artistic collaboration emerges. Fragrance rises boldly, created to be a sensual, exclusive journey whose design is thought through to the smallest detail and rounded to perfection. Surrounded by flacons whose design, emblems and caps reveal the symbolism of the house as well as classic Art Deco graphic elements, Ex Nihilo unites its fragrances into the Signature, Initiale, Les Interdites, Iconoclaste, Babylone, Visionnaire and Sublime Essences collections.

Ex Nihilo distributes its progressive range of fragrances exclusively in its Paris store and in selected outlets in various metropolises. The headquarters and flagship store of the house at 352 Rue Saint-Honoré in the heart of Paris is characterised by selected design and dominated by Vibrant Blue, the signature blue shade of the house. An artfully created oasis of fragrant aesthetics is presented here.

Exclusively crafted fragrance vases allow you to experience the Ex Nihilo creations without tiring your olfactory perception. An osmologue, also developed by Nihilo, weighs and blends (in a scaled-down version also available in other selected stores) fragrances created from individual ingredients with the utmost precision on request. This allows you to create your very own bespoke fragrance alongside the classic Ex Nihilo creations.

Founded in 2013, Ex Nihilo today looks back on multiple nominations and awards for fragrances conceived by twelve exceptional perfumers (both long-standing professionals and young talents in the industry). The interplay of exquisite raw materials with creative innovation is a concept confirmed by the success of the house in every Ex Nihilo creation, from the fragrance recipe to the design. Created...from nothing.