Creed

Brand Portrait: Creed Fragrances

The House of Creed was founded in 1760 when James Henry Creed opened his first shop in London. It rapidly became a favourite of the aristocracy, and soon Queen Victoria appointed Creed as an official supplier to the Royal household.

Eventually, Creed was adopted by all the courts of Europe: Napoléon III and EmpressEugéniee of France, Franz-Joseph and Elizabeth of Austro-Hungary, and Queen Christina of Spain. In 1854, under the patronage of EmpresEugénieie, the House of Creed moved to Paris, where it established a firm reputation for the rare beauty, quality, and exclusivity of its fragrances.

Today, Olivier Creed, direct descendant of James Henry Creed, continues this great tradition as Createur Parfumeur and President of the House of Creed. In France, or when travelling abroad, he selects the purest rose essences from Bulgaria, Turkey, Morocco, Italian jasmine, irises from Florence, Tuberose from India, and genuine Parma violets. Creed also manufactures its essences using the traditional infusion technique, which is now abandoned as too costly by the modern perfume industry.

Wherever possible, Olivier Creed insists on using natural essences instead of synthetic ones, which are increasingly used by large perfume companies these days. This enables Olivier Creed, a perfectionist, to preserve his fragrances' originality and superior quality. The components are weighed, mixed, macerated, and filtered, all by hand, before being shipped to only the finest department stores and specialist retailers worldwide. Creed fragrances offer all those who appreciate excellence the opportunity to rediscover the art of delicate fragrance.

The Beginning of Creed

As mentioned, the origin of these immaculate scents begins in 1760. Founder James Henry Creed also operated a tailor shop and crafted clothing and accessories. This is how King George III commissioned him to create a scent that mimicked the smell of Creed's scented leather gloves. From there, the rest is history.

King George's granddaughter, Queen Victoria, even gave the House of Creed a royal warrant, making it an official supplier for the Royal Household.

As you may know, though Creed began as an English brand, it soon became a French staple. EmpresEugénieie, the wife of Napolean III, was an icon in all things couture, and she soon became enthralled in the brand's scent portfolio. 

They soon moved their headquarters to France, where they continued to create world-renowned fragrances.

Creed through the Years

Creed's business relocated from Great Britain to France in 1854 under the influence of Henry Creed II. He was a valuable addition to the Creed line as his scents were commissioned for some of Europe's most powerful and influential people. 

After relocating to France, they continued their artisanal manufacturing. Their goods included finely crafted garments and elusive fragrance commissions. Their company is still based in Paris but has boutiques worldwide, in cities such as New York, London, Sydney, and Milan, to name a few.

Their factory is also still located in Fontainebleau., which is home to the expansive Chateau de Fontainebleau, a former royal residence

In 1970,6th-generationn Master Perfumer Oliver Creed was introduced. We owe hie thanks for making Creed scents available for public sale. Oliver remains the Master Parfumer at Creed to this day.

His son, Erwin, has followed in his footsteps as five generations of sons had before him. He continues the tradition as he observes his father's artistry and regard for perfection.

The Creed name holds prestige not only in artisan and luxury boutique circles but also in society itself. Since James Henry Creed's time, Creed has tended to the needs of the elite.

Craft like no other

Creed fragrances for men and women are crafted using a traditional practice—natural infusion. Though the practice is widely obsolete nowadays, the company prides itself on creating the most refined scents using it. Their fragrances use freshly sourced ingredients, including Indian tuberose and Florentine iris.

The scent infusion process is complex and used to extract the ingredient of choice's natural and fresh scent. For a business, the process can be costly and time-consuming, but this only adds intrigue and opulence to the brand. 

The price is reflective of this delicate process.

The modern site of Creed

Creed is anything but modern. Its rich history is rooted in tradition and the grandeur of its royally-associated history. Yet, with the arrival of Oliver Creed, the brand took a turn. Oliver turned the brand into a force through his dedication to finding only the most inspiring combinations.

He is credited with some of the brand's most iconic Creed perfumes, including Green Irish Tweed and Millesime Imperial.
Through his brand direction, Creed has created scents for prominent figures. Many have since become coveted by all celebrities. 

Iconic Wearers of the Brand

The beautifully light and floral scents of Spring Flower were concocted in 1980 for the iconic actress Audrey Hepburn. After she died in 1993, the fragrance was not released to the public until 1996 out of respect for the starlet's signature scent. Some current celebrities who favor the scent include Julia Roberts and Lana del Ray.

Another beautifully sophisticated scent created by Oliver Creed is Love in White. This fragrance was inspired by love and new beginnings. Creed wanted to make this scent after a visit to Fontainebleau, where he tried to capture the feeling of freedom and femininity. These scent lovers include celebrities like Laura Bush, Michelle Obama, Angelina Jolie, and Jennifer Lopez.

Green Irish Tweed is renowned as one of the brand's most popular scents. It was created for Cary Grant, though it was also enjoyed by Stevie Wonder, Tom Hanks, Clint Eastwood, and George Clooney. 

Other scents, such as Mountain Silver Water, Royal Water, and Erolfa, have also captured celebrities' interest. The Creed name is on the lips of anyone looking for an iconic signature fragrance. 

Creed Parfum: A Luxury Staple

Whether you prefer rich woodsy scents or a light floral, Creed has a fragrance crafted for every scent profile. They are continually creating new and intriguing fragrances that catch the attention of scent consoles worldwide. 

Creed epitomizes luxury and has established its brand within the highest ranks of refined society. 

If you or a loved one is looking for a truly original scent, look at our options from Creed. You can find favorites like Aventus Creed Eau de parfum spray or a special gift for anyone this Valentine's season!