Van Cleef & Arpels

Brand Portrait: Van Cleef & Arpels

Van Cleef & Arpels is a French luxury company for jewelry, watches and perfume. It was founded by Charles Arpels and his brother-in-law Alfred Van Cleef in 1896. The two opened their first store in 1906 on the prestigious Place Vendôme. They gained notoriety for their use of gemstones and their expertise and innovation in stone-setting techniques.


With a variety of unique fragrances, the Collection Extraordianire reinterprets the most beautiful natural ingredients of perfumery. Aromas of citrus fruits, spring and exotic flowers and woody fragrances combine to pay homage to the poetry of nature.

The Van Cleef and Arpels empire expanded to include several boutiques between 1909 and 1939. In 1942, the Arpels family emigrated to the United States and opened its first American boutique in New York. The company eventually expanded into Asia and remained under the direction and management of family members until 1999, when it was acquired by Compagnie Financière Richemont S.A. üre.

The story behind the Van Cleef & Arpels perfume:

Van Cleef & Arpels is a love story--a love story expressed in fine jewels and in exquisite fragrances. It began when Dutch craftsman Alfred Van Cleef - an expert in cutting precious stones - fell in love with Estelle Arpels, the daughter of a dealer in those stones. He was 24; she was just 19.

But they shared more than youthful enthusiasm, a passion for jewelry and a taste for taking on a challenge: They enjoyed constant family support. Alfred Van Cleef formed a partnership with his brother-in-law Charles Arpels and soon with Julien Arpels. In 1906, they opened their doors to the Parisian elite at Place Vendôme. Today, Place Vendôme is still home to the largest jewelry stores in the world - and Van Cleef & Arpels can be found at No. 22 on this landmarked square, in a stunningly redesigned boutique.

Times ächange, but the so creative spirit of Van Cleef & Arpels remains and expresses itself in fünf themes that have become synonymous with the brand: Nature, Couture, Art Deco, 'Transformation' - and, with a touch of feminine whimsy, the world of fairies and ballerinas.

Over the last century, roses, palm leaves, butterflies and lyre vögels have been incorporated into Van Cleef & Arpels jewelry - often through the technologically innovative invisible "mystery setting."

Situated in the heart of the Parisian couture world, Van Cleef & Arpels has embraced the world of fashion and fine fabrics, creating the effect of seamless embroidery with sapphires and diamonds, clasps that recreate a delicate mist of gauze, or a "zipper" whose teeth are baguette-cut diamonds.

And today, women all over the world like to wear Van Cleef & Arpels on their bodies - as a precious perfüm. Nowadays, of course, every jewelry name worth a diamond has its own fragrance!

Product recommendations - Van Cleef & Arpels


Here we present some references suitable to get to know Van Cleef & Arpels.

Van Cleef & Arpels - First eau de parfum

This perfume is truly a classic! Sometime in the seventies, Jacques Arpels had a völlig novel idea. To design and market the first jeweler's fragrance. Perfumes emphasize feminine beauty and seduction. Not unlike jewels, perfumes are an ornament, invisible yet compelling. This was one of the first ideas created in 1976.

The elegant shape of the bottle is crowned by a bow, reminiscent of an earring from the Snowflake High Jewelry collection.

The nose behind the fragrance First by Van Cleef & Arpels is Jean-Claude Ellena. Top notes are aldehydes, bergamot, blackcurrant, peach, mandarin and raspberry; middle notes are narcissus, hiacynth, jasmine, lily of the valley, carnation, ylang-ylang, orris root, tuberose, Turkish rose and orchid; base notes are civet, oakmoss, honey, sandalwood, amber, musk, vetiver, tonka bean and vanilla.

Van Cleef & Arpels - California Reverie

'Collection Extraordinaire' from the house of Van Cleef & Arpel is an exquisite collection of rare and luxurious couture düfts. The beauty of nature, which is always an important source of inspiration for Van Cleef & Arpels High Jewellery, is elemental to these compositions. California Rêverie is characterized by the sun-kissed essence of jasmine. A fresh and sparkling opening of mandarin and neroli with a üpp floral heart of Indian sambac jasmine and frangipani. The finish is sensual and üppy, evoking a ray of sunshine that soothes and warms the skin.

Van Cleef & Arpels - Collection Extraordinaire Ambre Impérial

Ambre Impérial by Van Cleef & Arpels is a spicy amber fragrance for men and women. Ambre Impérial was launched in 2015. The nose behind this fragrance is Quentin Bisch. Top notes are pink pepper and bergamot; middle notes are amber, tonka bean, vanilla and benzoin; base notes are woodsy notes.

Van Cleef & Arpels - Santal Blanc

Santal Blanc by Van Cleef & Arpels is a floral-woody musky fragrance for men and women. Symbolizing purity, softness and perfect balance, white is a truly inspiring theme for Van Cleef & Arpels' Collection Extraordinaire, whose values are based on minimalism and olfactory excellence. It is from this approach that the new fragrance was born: Santal Blanc Eau De Parfum. Combined with a note of fig milk and a delicate powdery musk, its trail contains a delicate dependency and a velvety texture for a wonderful sandalwood fragrance.

Closing words on Van Cleef Arpels perfumes


The entire collection of fascinating Van Cleef & Arpels fragrances is loved by celebrities, royalty and fashionable men and women around the world. The düfts have a long history, but even in 2021, the perfüm brand is a real hit and known worldwide! Van Cleef Arpels offers perfumes for both men and women, providing a wide range of choices. The fragrances are characterized by a playful tradition of French perfume, but each has its own character.