Brand Portrait: Masque Fragranze
The Opera of life in four acts
In every single scene of an opera, some of the actors alongside the leading character, as well as the element of the setting are changing. In the same way, in our lives we can change the ?mask? (our look, lifestyle, friendships, the tone of our voice or the register of our discourse) yet we could never part from our innermost humanity. With Masque Fragranze, Alessandro and Riccardo do not intend to create a myth, a best-seller, a onesize-fits-all perfume for everyone. Rather, they aim at creating a collection of perfumes with a soul. Each one unique. Perfumes to wear like a second skin. Which will became the perfume behind the mask. As there is no such a thinkg as an actor able to interpret every possible role ? nor a musician able to play in a credible way every single musical style ? there could be no nose able to represent every single scene of the opera. The fragrances of Masque are to be created with a soul, and the nose appointment is to give life to our scene. Hence, every scene will have ?its? nose. Personal encounter with the nose. Here at Masque, the journey for the creation of a new fragrance always starts from a personal meeting with a nose. Simple yet important deeds: visiting the artist?s lab, listening to the tale of his or her personal life and professional experiences, analysing the approach to perfumes concoction and smelling the best creations. And then describing our visionary project, offering a collaboration, appointing him or her to the creation of a new fragrance ? that of the most appropriate scene.