Atkinsons: Veeeeery British, with lots of bears
James Atkinson, a business-minded young man from the rural wilderness of Cumberland, set out for London in the spring of 1799 by carriage. In addition to recipes for fine fragrances and toiletries, he also had a considerable supply of bear fat balm perfumed with the scent of roses. And not to forget: a bear in the flesh! Soon London's high society became so enthusiastic about his products that long queues formed at 44 Gerrard Street. Two centuries later, the grumpy bear woke up from its comfortable winter sleep. With English eccentricity and an unmistakable sense of style, Atkinsons heralds a new era of "perfume snobbery".