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Tiziana Terenzi

Brand portrait: Tiziana Terenzi

Tiziana Terenzi is a family-run Italian niche brand for fragrances, primarily candles and then perfumes. It was founded in 1968 as Cereria Terenzi in Cattolica in a space of 16 square meters, thanks to the enthusiasm of its founder Evelino Terenzi, who continued a family tradition through innovation.


The origin of the House of Tiziana Terenzi


The brand was founded in 1968 in Cattolica, in the province of Rimini, Italy, and began with the production of unique, pure-burning Easter candles for the örtliche churches. The complexity of mixing and harmonizing ingredients for scenting the candles was passed down in the family, along with a talent for music - something inherited by Paolo who combines his profession as a perfumer with that of a professional musician and poet, has degrees in law and philosophy, and has studied chemistry and physics along the way.


With the help of his wife Luigia Mancini, he set up an artisan laboratory in a small room of the large family home; the first building block of a üover 40 years of history that has been passed down from generation to generation to this day. Evelino Terenzi's children, Tiziana and Paolo, are today the owners of the brand. Tiziana Terenzi is the designer, while Paolo is the nose and the präsident of the company.

Who owns the company today?

Paolo runs the family business with his sister Tiziana, after whom the house is now named. A talented designer and teacher of applied arts, Tiziana is most famous for her jewelry, which she has designed in collaboration with a number of famous brands and for which she has won coveted awards around the world.
While Paolo composes the düfts, Tiziana has her expert eye on every design process and says that it is very important to her that everything is handmade, because "Italians are incredibly proud of Italy and the beautiful things we make there. That's why we insist that the bottles are handmade in Italy, too - everything is where we are.' And the bottle shapes reflect the fragrances in them - round bottles are more traditionally seductive and 'feminine', the square ones have more of an elegant, masculine feel.
With so many beautiful fragrances in their collection, Tiziana Terenzi charmingly say they believe you have to have "the right kind of soul" to fall in love with a particular scent. So call us hopeless romantics, because we've fallen in love with Bella Oud - a fragrance inspired by a gondola ride through beautiful, mysterious Venice and featured in our Harvey Nichols Fragrance Discovery Box.
The exoticism of precious spices from the history of Venice's trade route reverberates in opulent, unabashedly üppige florals - clove, cardamom, and saffron, which sparkle with Bulgarian rose, jasmine, and orange blossom üover polished woods that glow warmly in the base. And if we look closely, we are sure that we can hear the music of history flowing to us from the secret rooms and private, candlelit rooms...

The Tiziana Terenzi Collections

Gold Collection
The hypnotic power and beauty of fire are always present in our lives, connecting us with great symbolic power with our feelings and the whole creation. The perfumes embody the stages of a journey consumed by fire. In the fire, every emotion, every image, every scent comes to life and exists almost independently of our thoughts.
Favorite of the Gold Collection: Gold Rose Oudh (100 ml).
What to expect from this Tiziana Terenzi perfume:
Tiziana Terenzi Gold Rose Oudh is not just a perfume, but an actual journey through emotions and memory without artistic compromise; a representation of the true essence of life, including its imperfections, tensions, dissonances, all of which make the moment simply beautiful. This fragrance conjures up images of a strange night in the wilderness, with soothing spices and the evocative power of roses.
Black Collection
Rounding out the classic collection is a square bottle in black. On it is a stately square stopper, made by Italian craftsmen from the finest wood. The name of the perfume is fire etched on a wooden label, which comes from the Tuscan forest. The bottle is strong and powerful. It represents an inner, very intimate journey to discover yourself.
Black Collection Favorite: Kirké 
What to expect from this Tiziana Terenzi perfume:
Kirké by Tiziana Terenzi is a floral-woody musky fragrance for men and women. Kirké was launched in 2013. The nose behind this fragrance is Paolo Terenzi.
(Another insider tip is White Fire by Terenzi Tiziana)
Anniversary Collection
The Anniversary Collection comes from the äoldest perfume tradition. An innovative stylistic challenge that müm give the perfume its original fragrance. The selection of high quality and rare raw materials allows only a limited annual production. These are real Tiziana Terenzi perfume works of art, immediately recognizable by your signature. 
Luna Collection
When you drink one of these perfumes, you feel a sense of awe, because this collection embodies the essence of rediscovery, of rediscovering the dearest possessions we thought we had lost.
Favorite of the Luna Collection: Orion (100 ml)
What to expect from this Tiziana Terenzi perfume:
Orion by Terenzi Tiziana is a floral, woody musk fragrance for men and women. Orion was launched in 2015. The nose behind this fragrance is Paolo Terenzi.

Tiziana Terenzi - a real family business

The fragrances and perfumes of brand Tiziana Terenzi are breathtaking! From a simple idea to great success. Designer Tiziana Terenzi has created 81 perfumes in the fragrance base. The earliest edition was created in 2012 and the latest is from 2021.Tiziana Terenzi fragrances were produced in collaboration with perfumers Paolo Terenzi and Tiziana Terenzi. The design is incredibly classy.
The Terenzi name is synonymous with a three-generation üspanning family business that captures the unique artistry of each family member's individual inspiration and style. Father Guglielmo and Evelino Terenzi wouldäre proud of his children and their Made in Italy production.. 

Essenza Nobile Interview with Tiziana Terenzi

In view of the fact that already the third generation of the Terenzi family is passionately creating candles and nowadays also fine fragrances, we felt that it was really high time to do an interview with one of them.

Essenza Nobile: Signora Terenzi, you and your brother Paolo were born into a family of candlemakers. Your father Evelino founded the Cereria Terenzi, but already his father Guglielmo created paschal candles for churches. Was it clear for you right from the beginning that you will continue this family tradition? Or did you have other plans, too?

Tiziana Terenzi: Both my brother Paolo and I grew up in the middle of our father's work but, thanks to his intelligence and sensitivity, we were left free to decide what we wanted to do with our lives. I do believe that, deep down, both our father and our grandfather, Guglielmo, hoped we would one day grow to love their ancient profession, but they wanted us to be the ones to choose our future. After my artistic studies, I worked for well-known jewelers as a goldsmith, and Paolo wrote the music, creating works with musical notes like he now puts together scents with the notes of the aromatic molecules! Both of us, growing up, began to understand the huge creative possibilities - in the forms of the lesser arts that we loved - hidden in the old family trade.

Essenza Nobile: How important is this issue of “tradition” to you?

Tiziana Terenzi: Tradition lies at the heart of our work and our lives. We've been privileged to descend from people who chose to focus on worth rather than success in every important decision during their lives. People who were always deeply committed to doing their job well, constantly respecting the highest ethical and social values. The traces left by our forebears are now our path. 

Essenza Nobile: How does the collaboration between you and your brother Paolo work?

Tiziana Terenzi: Paolo and I share everything! We're always together, despite our very different characters! We combine our differing talents, each of us trying to do our best in the field we're most comfortable in. The special alchemy between our two souls often generates completely unexpected things that are really amazing! At least for us! The bond with the family tightens around us like an oak tree in the ground; we hold within us the knowledge of three generations.

Essenza Nobile: Cereria Terenzi is said to be the main wax manufactory in Italy. Can you explain the secret behind this extraordinary success?

Tiziana Terenzi: It's not up to me to define our company as “successful”. I believe there are many ingredients in any job that's truly well-done: it's fundamental to work in a serious, reliable way, respecting both the people and the environment around us, using natural raw materials that don't jeopardize our health, and paying great attention to the details. Every scent, every candle that leaves our company is the child of this family that isn't just Paolo and me, but all the people that share the effort and joy of this work with the same love and commitment that we ourselves put in. They deserve our endless thanks.  

Essenza Nobile: It is remarkable that you set extraordinarily great value upon the working and production conditions. Your “12 golden rules at the Cereria Terenzi” almost read like a social manifesto: There is much talk of environment protection, sustainability, workers and women rights, ethical principles, social responsibility, and so on. Why are these issues so important to you?

Tiziana Terenzi: We believe that companies aren't made up of walls and machines but of people. We're able to produce wonderful things that the world loves because the special “intelligence of the hands”, together with enthusiasm and passion, creates beautiful things; and they're even more beautiful because they're rich in those values that we learned as the “right” ones.

Essenza Nobile: What is the background, the philosophy behind it?

Tiziana Terenzi: Our philosophy is “good is lovely because it's lovely to feel good”. A beautiful thing is something that produces well-being and pleasure for those who make it and those who use it, without damaging anything in any way. This belief is the key to everything we do, not only in the workplace but also in our lives.

Essenza Nobile: A striking counterexample to your principles regarding working conditions can be found in the textile industry of Bangladesh, for example. In April 2013 a big and very tragic accident happened there, where more than 1000 factory workers died after the collapse of a clothing factory. Unfortunately, it was not the first catastrophe there caused by dreadful working conditions. As a socially-minded entrepreneur, what are your thoughts about such an incredible tragedy?

Tiziana Terenzi: These are terrible events that we should all feel somewhat responsible for...

Essenza Nobile: ...and what has to change, in your opinion, to avoid such awful disasters in the future?

Tiziana Terenzi: I think the more “civilized” countries, with their longer industrial history and greater wealth, must take on the task of urgently reorganizing their own scale of values, within their own social system. They have to put man and creation back at the center of everything, so they can then provide the example for those countries where industrialization has arrived more recently and where, unfortunately, life still carries little value.

Essenza Nobile: “A candle is a beauty”, you once stated. “And you can’t create beauty if you do not create well-being. Beautiful things have to be good things, too”. So do you think that the devil could not create beautiful candles, too? (laughs)

Tiziana Terenzi: The devil could, perhaps, make seemingly beautiful candles, but he wouldn't be able to survive the “baptism of fire” when every object reveals the truth of its soul. “Good” candles are beautiful because they illuminate, purify, scent, and humidify. Candles made without the love of man and the environment only pollute the air we breathe!

Essenza Nobile: It is characteristic of your candles that they contain a piece of wood embedded in the wax instead of a wick. Who had the original idea to do so – and what´s the advantage of wood versus wick?

Tiziana Terenzi: It was Paolo's idea; he wanted to give our candles a “voice”. We then worked together for about 2 years to find the right formula. The result is the crackling from a fireplace - a gentle, ancestral, reassuring sound. ( can even hear it in the following video!):

Essenza Nobile: Which of the Tiziana Terenzi fragrances is your favorite one?

Tiziana Terenzi: Of course, I love all the fragrances! But I always wear Gold Rose Oudh; it's warm and embracing, and it makes me feel good!

Essenza Nobile: Apart from your own creations: what is your favorite perfume and which one do you prefer to wear?

Tiziana Terenzi: I love the work of Lorenzo Villoresi and also the wonderful tradition of Acampora.


Essenza Nobile: Grazie mille Signora Terenzi per questa intervista e cordiali saluti dalla Germania!

Tiziana Terenzi: Thank you so much for giving me a wonderful opportunity to speak about our work, and thanks also for your good, important questions.

The soul of the work by Tiziana Terenzi is passion; the knowledge that they are creating objects that can evoke ancient places where history echoes, in the…