Brand Portrait: St Johns
It all began over 70 years ago with U.S. Naval Officer, John Webb, stationed in the Virgin Islands during World War II and a single ingredient – bay leaf oil – long regarded as a health and beauty aid by island natives. Intrigued by the rich history of the bay rum industry and other experimenters before him, Webb mixed this versatile essential oil with exotic Caribbean spices to create a distinctly masculine scent.
He went on to package these bottles by hand using local palm fronds, and from there, St Johns Bay Rum™ was created, bringing the allure of the islands to the U.S. Recognized worldwide, these “Fishpot Weave®” bottles have since become iconic, embodying the essence and guiding principles of the St Johns Bay Rum™ brand:
Today, the St Johns Fragrance Company™ continues to handcraft the finest fragrances, staying true to original formulations, all while evolving to fit today’s modern man. St Johns Bay Rum™ is proud to be a classic, committed to being an essential part of every man’s grooming routine.