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Pernoire


Brand Portrait: Pernoire

Pernoire is an avant-garde perfume brand founded by two childhood friends who are passionately dedicated to the world of fragrances. Without any prior education in perfumery, they have woven pure energy and love for scents into the company's culture. The team behind Pernoire consists of perfume enthusiasts who let their creativity run free in the development of avant-garde creations.

Pernoire is an avant-garde perfume brand founded by two childhood friends who have passionately dedicated themselves to the world of fragrances. Without prior training in perfume making, they have made the pure energy and love for scents an integral part of the company's culture. The Pernoire team consists of perfume enthusiasts who let their creativity run free in the development of avant-garde creations.

In the heart of Basel, Switzerland, amidst the enchanting alchemy of fragrance creation, lies Pernoire, a Swiss startup that has emerged as a luminary in the world of niche perfumery. Founded in 2020, Pernoire embodies the spirit of innovation and artistry, weaving olfactory tales that captivate the senses and transcend conventional norms. With an intimate team of 2-10 devotees, Pernoire has become a beacon of creative excellence, crafting exclusive niche perfumes that exude sophistication, elegance, and a touch of enigma. Every drop of Pernoire's elixirs is meticulously concocted with the highest quality natural oils, ensuring an authentic and immersive olfactory experience. The brand's commitment to using only the finest ingredients is evident in its dedication to Swiss artistry, manifesting in the seamless fusion of rare, sustainably sourced components. Pernoire's perfumes transcend gender norms, offering a universal olfactory journey that beckons to all who seek the allure of exquisite scents.

The tale of Pernoire is one of passion and unbridled creativity, born from the pure energy and love for fragrances shared by two childhood friends. This fervent love for perfumery has become an integral part of the company's culture, infusing every creation with a sense of wonder and artistry. The team behind Pernoire consists of perfume enthusiasts who let their creativity run free, embracing avant-garde innovations that redefine the boundaries of scent creation.

At the heart of Pernoire's philosophy lies the belief that fragrance is not merely a scent but an extension of one's being. Each fragrance is a bespoke olfactory personality, meticulously crafted to complement every facet of life, from professional encounters to personal indulgences. The brand's dedication to creating unforgettable sensory experiences is epitomized in its approach to Scent Marketing, where Pernoire guides brands to forge emotional connections and lasting memories through the power of fragrance.

Pernoire's fragrance offerings are as diverse as they are evocative, each tailored to resonate with different facets of life's journey. From the inviting and impressive Naki, perfect for first meetings, to the casual yet enigmatic allure of Amoral, ideal for unwinding after work, Pernoire's fragrances are meticulously designed to complement every professional and personal milestone. The sophisticated Mansa fragrance, crafted with precious ingredients, enhances formal and chic appearances, exuding an air of elegance that is both captivating and alluring.

The brand's commitment to excellence and innovation has led to remarkable achievements, including global expansion to nearly 20 countries and the establishment of over 60 points of sale worldwide. Pernoire's scents have garnered acclaim, with the release of Naki quickly becoming a bestseller and the brand being honored as a finalist in the prestigious Art and Olfaction Awards. This recognition is a testament to Pernoire's artistic and innovative approach to perfumery, as well as the unwavering dedication of its team and the loyalty of its customers.

In the world of Pernoire, fragrance is not just a product; it is an embodiment of emotions, memories, and sensory allure. It is an art form that transcends boundaries, inviting individuals to embark on an enchanting journey of self-expression and sophistication. Pernoire, with its commitment to excellence, innovation, and joy, continues to redefine the art of perfumery, crafting olfactory masterpieces that linger as unforgettable memories in the minds and hearts of those who encounter them.