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Versatile Paris
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Versatile Paris 🖤 Bestseller
Die beliebtesten Produkte von Versatile Paris
#1
Versatile Paris Croissant Cafe
#2
Versatile Paris God Bless Cola
#3
Versatile Paris Very Bad Rice
Versatile Paris – Niche Perfumery, without the Gatekeeping
Paris, October 2021: in the middle of the pandemic, Coralie Frébourg, a graduate of the École Supérieure du Parfum, founded her own brand with €20,000 in her pocket and one idea in mind. Instead of a career in classic luxury marketing she chose the opposite of what 95 % of the market was doing: no 100ml bottle, no alcohol spray, no eau de parfum – but a 15ml roll-on made of pure oil, concentrated like an extrait. The name Versatile – the shape-shifter – is the whole programme.
One scent, one moment, one recipe.
The olfactive DNA is drawn from everyday life: Croissant Café for the Parisian breakfast, Rital Date for the Italian rendezvous, God Bless Cola for movie night. Inspired by cookery shows and the belief that smell and taste are inseparable, Coralie composes gourmand, sensual and always surprising recipes together with renowned perfumers such as Amélie Bourgeois, Anne-Sophie Behaghel or Camille Chemardin. Five years after the launch the portfolio counts eleven roll-on extraits, three roll-on eaux de parfum – and, from spring 2026, six extrait de parfum sprays in the 30ml format.
Clean, transparent, responsible.
All formulas are vegan, cruelty-free and made in France. Blacklisted are BHT/BHA, CMR substances, UV filters, colorants, additives, phthalates, sulfates, PEG/PPG, phenoxyethanol, microplastics, silicones and parabens. The roll-ons rely on a 100 % natural oil base of sweet almond and wheat; the sprays are lifted with organic wheat alcohol. 3 % of profits go to the breast cancer foundation Ruban Rose.
A success with a signature.
Vogue, Forbes, Harper’s Bazaar, M Le Monde, ELLE, Marie Claire – French and international press has, within just a few years, declared Versatile one of the freshest voices in niche perfumery. The brand is distributed through more than 350 partners in 30 countries – from Galeries Lafayette and Printemps to Isetan Tokyo and Luckyscent Los Angeles. Over 30,000 bottles sold and a promise that has held from day one: spend less, smell expensive.