Brand Portrait: Parle Moi de Parfum
Parle Moi de Parfum is a perfume brand launched in September 2016 with the opening of its first shop in Paris – le Marais 10 rue de Sévigné, created by Benjamin Almairac, his brother Romain and his father - renowned perfumer - Michel Almairac. Together, they wanted to create a space where anyone can learn more about the perfume industry, the ingredients, the extraction methods, etc. The first shop is a lab where people can discover ingredients they never heard about, they can smell it, they can associate the perfumes with their main ingredients and understand more how it works. They can also see the creation in front of them. All products are created in this idea especially within the names that carry most of the time an explanation. Tomboy Neroli to explain what is Neroli, Chypre Mojo to let people know Chypre is a kind of perfumes. There’s also a number on each name, which corresponds to the number of the formula. Woody Perfecto / 107 means that the nose did 106 tries before finding the right one.
The brand has a collection of ten Eaux de Parfum and five Candles. All are created by Michel, known for creations such as Dior – Fahrenheit, Gucci Rush and Rush 2, Gucci for Men, Chloé Signature and derivatives, Bottega Veneta Signature for women and derivatives, Burberry for Women, Burberry for Men, Armani Privé – Bois d’Encens and many others for niche brands as Bond n°9 (including the n°1 The Scent of Peace), Le Labo (Ambrette 9), l’Artisan Parfumeur (Voleur de Roses), etc. He is also known for being the teacher of many famous noses like Christine Nagel (Hermès), Anne Flipo (La Vie est Belle, Invictus, Lady Million, etc.), Jérôme Epinette (all Byredo), Sidonie Lancesseur (by Kilian), etc.
With Parle Moi de Parfum, Michel Almairac does what he likes to do, he creates without any filters, no marketing and budget instructions, he tries to create scents that everyone could like and wear in any occasion, scents that you cannot smell at every corner of the street. Clear and short formulas but strong emotions are his leitmotiv. Don’t ask him which creation he prefers, all are « his true and personal babies ».
A clear and elegant glass bottle, a magnetic lid, a simple and ecofriendly box, no artificial colors in the juice, the concept is to put the money inside the bottle and not outside. These juices can claim to be made from the best quality of ingredients without doing too much noise and are highly concentrated (up to 20% and more).