Brand Portrait: La Mer
La Mer was added to the Estée Lauder Companies line of products in 1995. La Mer is sold in over 50 countries and is synonymous with exceptionally luxurious, regenerative and high-performance skin care. Crème de la Mer, one of the most innovative and sought-after moisturizing skin care products, was developed by Dr. Max Huber, an aerospace physicist, after he suffered severe burns to his face from a laboratory accident. The special texture with seaweed, whose revolutionary effect comes from a unique biofermentation process, miraculously transformed the appearance of his scars. Since then, it has evolved into the legendary skincare we know today. Today, La Mer offers a vast face and body care line, all of whose products harness the remarkable benefits of the sea.