Brand Portrait: Hedonik Perfumes by Francesca Bianchi

Hedonik is a new brand founded by Francesca Bianchi, and it is the expression of her love for fine artisan tradition and quality of materials, but also her passion for avant-garde fashion expressions, unconventional forms, and transformative objects.

Francesca was born and raised among fashion manufacturers of Florence, Italy, and during her youth she was always surrounded by precious textiles and leather goods, skilled artisans, and designers.