Brand Portrait: About A Lab On Fire
A Lab on Fire is the Unlikely Company: an enigma wrapped in mystery. They are an ingenious niche limited-production fragrance house in a surpisingly compact waterfront studio-within-a-studio that looks across the East River to Manhattan. They emphasize the hands-on aspects of creating original fragrances along with our priorities for their safety, stability, freshness and quality. Each frangrance, created by a famous nose, is batched at a state-of-the-art factory in New Jersey, but packaged by Brooklyn neighborhood artists whose handlabeling sometimes results in serendipitous touches that lend individual character to each bottle.