Brand Portrait: Edward Bess
The Beauty of Glamorous Understatement
Born in Charleston, South Carolina, Edward Bess would discover his muse early on. The allure of beauty inspired his aesthetic affinities for as early as he can remember, an auspicious glimpse into his future craft. Even as a young boy, Edward's mother and three sisters sought his perspective on what he deemed to look best, long before he would go on to share his beauty vision with the world. At age 15 on a trip to new york city, Edward auditioned for the professional performing arts school to studyátheater. Edward's acceptance into the famed Manhattanátheateráschool exposed him to cultural inspirations at every turn.
As Edward continued hisátheaterástudies, he was approached to considerámodeling. At age 18, fully immersed inámodeling, Edward moved to work in London. His days were filled with castings and photo shoots as he soaked up the adventure of living abroad. These experiences would further influence and define Edward's singular style. The face of beauty would be revolutionized by Edward's next endeavour. He decided to create an edited collection of universally flattering lipácolorsáthat would never go out of style. With his debut ten lipsticks and five glosses together in a sleek lacquer box aptly name lip wardrobe, Edward boldly made his foray into the world of beauty. He debuted his revolutionary lipácolorsáin 2006 at Bergdorf Goodman, meeting with customers excited for his handpicked shades. Edward'sápassion and eye for beauty were clear - Lip wardrobe sold out on its debut. As word spread, women flocked to meet the 20-year-oldábehind the buzz and have Edward personally select their lipácolors.
Edward expanded his range and introduced wearable shades for the eyes and face in famed formulas that would become cultáfavorites. He went on to launch his black sea skincare range and then further expanded with edited hair care products that remained true to his pared-down approach to beauty. In 2016, a decade after his debut, Edward unveiled his perfume collection created with master perfumer Carlos Benaim. Unabashedly different, these fragrances are the essence of the Edward Bess ethos to be true to one's self.á