Brand Portrait: Björk and Berries
ECO can be so chic!
Björk & Berries is a Swedish brand whose name means birch and berries in Swedish, reflective of the cultural significance of both birch trees and winter berries in Sweden. Founded in 2012 by Ebba Lugani in Sandviken, a community in northern Stockholm, the brand is dedicated to harnessing the healing power of native plants such as Scandinavian berries and birch extract, both of which have firming and rejuvenating effects on the skin. Starting in 2016, Björk & Berries launched a collection of fine fragrances designed to build on and cement the brand?s ecological and sustainable ethos: all its perfumes derive inspiration and key natural materials from the native flora of Sweden herself.